Horse owners confront the challenge of managing flies and mosquitoes for their equine partners every year, no matter their location. The on-shelf options are seemingly endless, with equestrians able to pick from a litany of active and natural ingredients based on their preferences or specific needs. And while flies continue to adapt in a variety of ways, that same change has been a bit slower on the product side. Owners facing another pest-filled season may be wondering if there’s more they could be doing for their horses.

Farnam, a trusted leader in equine care for 80 years and part of the Central Garden & Pet Company portfolio, has just provided an answer with the launch of Endure® Gold Killer Fly & Mosquito control, a groundbreaking and unique new equine fly spray with a revolutionary approach to equine fly control. The formula delivers a new, field-tested mode of action designed to help manage insect pests while providing fast knockdown and extended protection.

Backed by science and developed at Farnam’s leading R&D facility, Endure® Gold Killer Fly & Mosquito Control supports a smart, more strategic approach to equine fly control that prioritized effectiveness over time, not just short-term relief. It also represents a significant advancement in the category as the first EPA-approved fly spray for horses featuring acetamiprid and etofenprox, two new killer active ingredients, never before used in equine fly control.

Acetamiprid is a modern ingredient with a new mode of action. Combined with etofenprox, an ingredient exclusive to Farnam for use on horses, Endure® Gold Killer Fly & Mosquito Control helps horse owners reduce reliance on the same chemistry season after season while fitting easily into rotational fly control programs.

“Applying the same fly spray over and over can lead to insecticide resistance in pest populations,” said Chris Holderman, Ph.D., Senior Manager, Product Development at Central Life Sciences. “Endure® Gold was developed to be a rotational product, one that’s included in an Integrated Pest Management plan. Rotating modes of action for pest control slows down development of insecticide resistance.”

Endure® Gold Killer Fly & Mosquito Control is approved for use on horses, ponies, foals, miniature horses, donkeys and mules, offering a flexible, long-lasting solution for all equines.

“We’re incredibly excited to launch Endure Gold, a groundbreaking new fly spray that brings an advanced, next-level formula to the market,” said Kevin Tompkins, Vice President & General Manager, Equine at Central Garden & Pet. “With six active ingredients – including two that have never been used in horse products – Endure Gold delivers a superior experience horse owners are going to love. It’s a powerful example of Farnam’s ongoing commitment to innovation and our promise to make everything for the ride better for horse owners.”

Endure® Gold Killer Fly & Mosquito Control will arrive just in time for equestrians to use ahead of peak fly season. Armor Animal Health is excited to connect customers with this innovative solution, and the rest of Farnam’s industry-leading portfolio of products. Customers can get to know more about Endure® Gold Killer Fly & Mosquito control at www.farnam.com and by watching the recently released training video available on Youtube.